Christianity Today's Ted Olsen has become the latest to ponder The Death of Blogs.
The CT columnist and online editor quotes media analyst Darryl Plummer's reasoning behind why blogging has peaked: "Everybody thinks they have something to say," according to Plummer, "until they are put on stage and asked to say it."
Olsen notes that technorati.com estimates 3 million blogs are started every month -- hardly a sign of impending doom for the new media -- and says that while death may be a bit harsh, there will at least be a weeding out as bloggers discover that it's not necessarily the quality of writing that counts on a blog as does the frequency of posts. Like so many other aspects of our society, it has become more about quantity than quality.
It's difficult to make an assessment about the state of our little corner of the blogosphere. Those who blog most frequently in these parts tend to take brief hiatuses from time to time and just when you think he or she is burning out, they return with a fury.
Blogging can be an addiction for both writer and reader alike. Those who frequent such sites often feel like they are looking in on someone else's world and that's certainly some of the appeal. Bloggers want people to care about what they write and think which in many ways makes bloggers tantamount to newspaper columnists in many regards. Many bloggers began because they felt they could do at least as good a job if not better than paid mainstream journalists and many of them are as good or better. MSMers no longer own the stage, they must share it.
As one blogger pointed out to me, it can take years to grow a blog. At The Knob, we have been fortunate enough to record a tripling of our daily traffic since May. Although I can't be for sure when attempting to point to a catalyst for the growth, I can say that since a post about Jessica McClure appearing on the Today Show (which recorded over 1,300 hits in one day) the number of folks who stop by has grown fairly consistently, and that's a nice thing to have and a reason to keep on.
Concerning the Jessica post, there was no pontification about her appearance, just the date and time, but people flocked to the post proving, I suppose, that it's more what and who you are writing about than what you think. At least that was the case in that one particular post. There are a hundred other posts on The Knob that would completely disprove that notion.
Simply, no one really knows why blogs work or whether they are growing or dying. The very mishmash of reasons blogs are appealing may be enough to keep the form of communicating going for quite awhile.
On the other hand, maybe not.
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